Sir Bob Cornelius Rifo, the man behind the Bloody Beetroots has had an impressive career so far. He’s also one of the most grounded and lovely person I’ve had the pleasure to meet over the years of booking artists. Read on to find out the tips and strategies that help him maintain success in the music industry.

Welcome to the first episode of the Musician Interviews series, where I’m chatting to artists who’ve been on the scene for a while and had success in a way that’s sustainable. Learning from their experience and tips may help you realise that 1. you’re not alone and 2. there are things you can, and probably should do to maximise your chances of staying in this business in the long-term (cuz one-hit wonders are for the 80s).