All I want for you is to do what you were born to do in the music industry, so you can feel fully alive, fulfilled and free - instead of being stuck in a soul-sucking job.
I’m so glad you’re here! I’m a certified life and career coach working with independent artists and music professionals. I help you find the clarity, direction and confidence you need to get your career to the next level, so you can achieve your potential and make more income doing what you love. Because let’s be honest: having a career in music is way sexier than working in a bank! (plus, unlike banks, your creations unite and heal people).
You have an abundance of creativity and talent, and you want to succeed, release music, play shows or work with great artists. But right now… you feel stuck and unclear about your direction.
👉 Grab your free resources to stay confident, focused and healthy in the music industry
You can be your own worst critic at times, which undermines your confidence, and establishing clear goals and structures is not your forte.
This is a challenging industry to navigate, which leaves you feeling anxious and overwhelmed, and despite your hard work you wonder if you’re ever going to achieve recognition.
All of this has a huge impact on your happiness and wellbeing, and you’re not sure how to move forward.
You’re not alone, my love. And I know exactly what you’re going through.
For 15 years, I had dream jobs in the music business, working for British labels and programming the Razzmatazz club in Barcelona with headline and emerging artists. This gave me a good overview of how the industry works and how to navigate it, and it was satisfying and fun… until it wasn’t. Cue to a full-on professional crisis, during which I felt completely stuck and lost. My soul was yearning for more fulfillment and was nudging me to answer my calling to help music industry folks in a more impactful and meaningful way.
In parallel, I had started to become fascinated with personal development, studying dozens of books and courses on the subject, and committing to my own self-growth. I trained with the Coaches Training Institute, leader in its field, to become a life coach, as well as in Positive Intelligence - so I could help others on their journeys.
I soon realized I had to be not only a coach, but also an entrepreneur, and becoming one has been as rewarding as it’s been challenging.
This is not unlike the path of independent musicians and freelancers in music: having to work on both the creative and business sides, wearing all the hats, not having a clear roadmap or someone to talk things through with…
The impostor syndrome, comparing myself to others, feeling not good enough, procrastination… I’ve struggled with them all, and I’ve been using an array of tools from fields such as NLP, neuroscience, and positive psychology to beat my self-doubts, uplevel and build a sustainable career. I’m excited to share those tools with you, so you can overcome what’s holding you back, set yourself up for success and reach new levels in your music career.
In my 8 years supporting clients worldwide, I’ve been offering a unique blend of coaching, music industry mentoring and spiritual wisdom to help you move through your fears and resistance and light a fire under your booty.
You’ll step into your confidence, create structure to stay focused, and take consistent steps in the right direction, so you move forward in your music career and become the success you’re meant to be.
My programs are 100% personalized because there’s no one else like you!
I believe success is doing what you love, achieving your potential, and having an exciting, fulfilling and meaningful life
In my spare time, you’ll find me dancing like no one’s watching, hiking in forests, attending a spiritual festivals, or being a crazy cat lady with my rescue cat, Vega. Oh, and I’m a big fan of Phil Collins. There. Now you know my guiltiest pleasure. My biggest non-guilty pleasure is seeing people create an amazing life for themselves.
I can’t wait to start this journey with you and help you:
create a life you love, and love the life you have.
Ready to rock it?
Check out how we can work together:
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Ariane xx
“My music career felt stagnant, like I was working with no clear direction, plan or vision for what was best for me. I wanted to coach to take leaps instead of pushing the needle tick by tick. I’ve gotten clarity on what I want to accomplish and how to get there. I can think more strategically about what to do, both on a larger scale as well as within the day-to-day. I have more belief in myself, feel more consistent and a bit easier on myself while still working more productively, and if I fall off the horse I have the tools to get back on more quickly. I’ve worked with top producers, connected with cutting-edge music strategy consultants, and I’m more confident in my ability to reach out for business connections”
“I was feeling lost in my career and it was becoming increasingly difficult to see my place in the music industry. After exploring my deepest insecurities related to my direction and professional abilities, I was able to get clarity, renew my confidence in my strengths and abilities, and felt a positive shift in my mental health. With Ariane’s help, I found the courage to start my own label, and I feel I’m now on the path I was meant to be on. As a new entrepreneur in music, coaching is more valuable than ever to stay motivated, focused, and confident about my company and its direction”
“I realized my defeating patterns and changed my mindset so it furthers my goals. I feel more confident, positive and motivated, compared to before starting the program when I felt directionless, hopeless and sort of bitter about my music career. I set up an amazing recording studio, which led me to raising my prices and making more income. I loved that Ariane paired practical advice on furthering my business, combined with the capacity for spiritual growth. It was really unique and more than I expected to get”
Who’s that girl?
Some random things to help you get to know me better
- Music brings me so much joy. What you create literally shifts the collective vibration (yes, it’s that important). Whether you’re an artist or working behind the scenes, I want to thank you for what you do
- I’m constantly developing my skills and deepening my own inner work so I can serve you better. I include visualization, breathwork, tapping and journalling in my morning practices and I love incorporating those tools in my coaching sessions as well, to facilitate holistic transformation on a mental, emotional and energetic level.
- I’m an explorer at heart: I’ve travelled to 50+ countries (next on the bucket list: Colombia) and journey inwards at silent meditation or plant medicine retreats
- When we partner together, you’ll feel supported as you go deep to explore the roots of your blocks (empathetic Pisces moon) and feel challenged enough to become the best that you can be (empowering Aries sun)