Music industry coaching to help you take your career to new heights
** 👉Join the exclusive waitlist to be the first to know when doors reopen in Spring 2025👈**
You'll secure priority access and get the first chance to work together, starting with a no-pressure chat to ensure this program is still the right fit for you when I accept new clients again
Wanna have more success as an artist but a lack of clarity, focus or confidence is holding you back? I’m here to help you uplevel so you have the awesome music career you’re meant to
Hey you!
It’s simple: you were born to make music. You love writing/ producing/ performing and you’ve got fantastic music inside you that you want to share with as many people as possible. Whether your music is healing, uplifting or cathartic, it adds value to the world when so much else takes away from it. And yes, it has the power to shift the collective vibration, your creative work is that important.
But, let's be honest, the journey down the musical path isn't a walk in the park.
You've got undeniable talent, fantastic releases and shows in your repertoire, but having clear goals or plans, sticking to them, and putting yourself out there with confidence aren’t exactly your strong points.
You have a stalker - not a fan celebrating your every move, but a critical voice inside your head that makes you overthink, compare yourself to others and question whether what you do is good enough. That nagging self-doubt has a knack for creeping in and sabotaging even your best efforts.
The thought of self-promotion makes you squirm, and exposing yourself on social media feels vulnerable (What if no one likes it? What if people judge and you get misunderstood?). Networking? You're trying, in your own introverted way.
You’re not sure how to prioritize your goals or break them down into achievable steps that will take you in the right direction. Despite your best intentions, you find it tricky to stay disciplined at times and hold yourself accountable, which gets in the way of you following through with projects, being consistent with your creative practice, finishing songs, or releasing the material you’ve been sitting on.
You can't shake that lingering guilt, wondering if you're doing everything you can to push your music career forward.
All of this keeps you from reaching your music goals, making you feel anxious and frustrated, and after struggling with this for so long, you worry that nothing will change.
Deep down, you know you’ll accomplish SO much more once you get out of your own way. The truth is that music isn’t just something you do. It’s you being fully yourself. It’s your purpose. It’s how you express the depths of your soul, and your way of connecting with others and something bigger than yourself.
Settling for less-than-ideal projects or just your regular job is not an option and you’re ready to put your artistic career and biggest aspirations back where they belong: front and center.
After DIYing it for so long, you’re ready to break through to the next level of success, manifest your big vision and become an established artist.
You're excited about releasing your best songs, performing in front of larger audiences, and collaborating with other artists (or getting in the room with more established ones). You're eager to get signed (or continue the independent route), find a team, and inspire people with your music.
My vision for you is to bring your greatest creative projects to life and elevate your music career to new heights - so you can feel truly alive, free, accomplished and happy.
No more being stuck in soul-sucking jobs or feeling like you’re stagnating or wasting your life.
Imagine people messaging you saying how your music has changed their lives, and leaving a creative legacy…
Picture yourself in the studio immersed in the creative flow, or traveling and touring the world playing sellout shows…
Feel the sense of connection and belonging that comes with meeting and collaborating with like-minded creatives…
Envision a future where you make more income from your music and become financially free so you can create art full time…
The thing is, structure isn't exactly your creative mind's best friend, and artists I’ve partnered with thrived with external accountability. Plus, there’s no clear roadmap to success in this industry, which makes it difficult to know what to focus on.
What would that be like if you had a music industry coach in your corner to talk to regularly about your career, rather than feeling like you’re doing this alone (or that you’re weighing down your partner).
Someone who understands the particular challenges of the music business. A guide that helps you clarify ideas and plans, break through the doubts or barriers holding you back, see new perspectives, and keep you laser-focused on your goals - so you can move forward.
I created Thrive to help you be the success you’re meant to be - because I firmly believe that the music created by independent artists is needed in an industry often dominated by the mainstream. And you deserve to support yourself doing what you love.
When you coach with me you’ll get a unique blend of life and career coaching, personal development, and music industry mentoring (plus a sprinkling of spiritual wisdom). It’s the recipe to unlock your full potential and get your music career to the next level
Here's the secret sauce: you are your music career's driving force! And I'm here to help you harness that power
Hey listen, I wish I was an artist but nope, I can’t play a tune to save my life and I’m left-brained. (Meaning: helping musicians set clear goals, have more structure and step into their confidence is my super-power). I know firsthand how vital it is to live out your purpose - hell, I even left a dream job as a club booker to follow my calling to support artists in a more impactful way.
Just like you, I've had to juggle working on the creative and business sides, face my fears head-on, put myself out there, and pave my own path. I’ve experienced similar hurdles and totally get what you're going through, and I'm here to share tools and techniques that will help you set yourself up for success.
And you know what? Past clients walked this path too and achieved remarkable results. They've worked with world-class producers, boosted their income, had label releases, and landed managers. All of this is possible for you, too.
“I became a focused and professional producer, and discovered my deeper purpose as a musician, instead of feeling disillusioned and stuck, and lacking goals. I feel far more confident that I’m on the right path and that everything I bring to the table has value. I am creatively clear and get into a flow state quicker.
Working on my money and value mindset and being confident in charging an appropriate fee has been absolutely invaluable. I’m working with more artists that are a better fit and I don’t feel I’m compromising on creativity. My schedule is much more fulfilling. I’m fitting in time to tend to my own creative needs and not feeling guilty about it! ”
“I realized my defeating patterns and changed my mindset so it furthers my goals. I feel more confident, positive and motivated, compared to before starting the program when I felt directionless, hopeless and sort of bitter about my music career. I set up an amazing recording studio, which led me to raising my prices and making more income. I loved that Ariane paired practical advice on furthering my business, combined with the capacity for spiritual growth. It was really unique and more than I expected to get”
“Ariane helped me clarify my goals and set me on a course to achieve them. I have a momentum I didn’t have before: I’ve finished songs, teamed up with a manager, and have shows booked. I feel so much more motivated and inspired whereas before I felt stuck, creatively barren and working on my career or writing songs felt impossible.
I loved the spiritual component to her coaching and how I was held accountable in an encouraging way. Receiving guidance and feedback, exploring creative ideas, trying out new routines: the whole experience was instrumental in getting me to where I am now”
⚡️Introducing Thrive: music industry coaching to help you take your career to new heights. A 3 month 1:1 coaching and mentoring program for musicians to help you:
Set clear goals for your artistic career, create a plan, and take steps in the right direction to reach your goals
Believe in yourself and your music, instead of struggling with self-doubts, fear of failure or rejection, and comparing yourself to others - so you put yourself out there and make industry connections with confidence
Create structure that feels good to you, so you stay consistent, focused, finish the music you start and do what you need to do to achieve your goals
Rediscover the joy of writing and playing music, without the pressure
Feel supported, encouraged, see the bigger picture and stay motivated, as you navigate the challenging parts of your journey
Gain momentum and get your music career to the next level instead of staying stuck, so you can feel excited, happy and creatively fulfilled
What’s included
Thrive Discovery: A pre-work assessment of your objectives so we can dive right in during the first session. The program is 100% personalized and tailored to you, so you get exactly what you need and make the most of it.
Thrive Coaching Sessions: Two 1-1 coaching sessions each month, including a 90m kick-off session, where you’ll set clear goals and get on a course to achieve them. We’ll dig deep to the root of what’s holding you back so you can overcome blocks and self-doubts. You’ll build your confidence, create structure and clarify action steps. We can also workshop things like the emails you send to managers, artists or venues you want to partner with, and how to best navigate relationships with music business professionals. You’ll walk away feeling empowered, focused and motivated so you achieve your music goals, gain momentum and fulfill your potential as an artist.
Thrive Takeaway: After each session, you’ll receive practical resources or assignments that will consolidate your insights and help you move forward. These can be assignments to nurture your confidence, TED Talks to expand your perspective, curated tools to help you stay focused, and much more. You’ll also take action to get you closer to where you want to be, so you can see - and celebrate - results right away!
Thrive Email Support: Your package also includes unlimited email support between sessions for extra tips and assistance, so you always have someone by your side
Bonuses:
1 x monthly coaching day on demand. A coach-in-your-pocket on days when you might need extra support. Very handy when you feel anxious before a gig or need guidance on something you’re working on (this is on-and-off, asynchronous coaching via messaging, Mon-Fri CET time zone)
Instant access to a library of Q&As with music industry experts (manager, booking agent, social media etc), while you’re a client. You’ll hear their answers to questions every artist asks, as well as intel around how the music business works
Weekly check-in forms to help you stay focused and accountable
👉Get on the waitlist to be notified when doors re-open in 2025👈
I can’t wait to help you thrive!
Ariane x
“Thrive: to grow and develop strongly. To be successful, to be fulfilled”
Ready to get started? Here’s what to do next:
Schedule a free, no-obligation consultation.
We’ll chat to discuss your needs, answer your questions and to make sure we’re the perfect fit before you commit.
If we decide to work together, I’ll tell you how to get started. If we aren’t a good fit, I’m happy to share other resources to help you get what you need.
Have questions? Email me
“My music career felt stagnant, like I was working with no clear direction or plan. I wanted to start coaching to take leaps instead of pushing the needle tick by tick. Since then, I’ve worked with top producers, connected with cutting-edge music strategy consultants, and I’m more confident in my ability to reach out for business connections.
I’ve gotten clarity on what I want to accomplish and how to get there. I feel more consistent and a bit easier on myself while still working more productively. I appreciated how Ariane helped me get out of my comfort zone and be better, while also helping me see the good in myself. I liked how the experience was a combination of unpacking the depths of my feelings and the practicality of goal-setting and business-oriented tasks.”
“I wanted to make a career out of my music, but I thought it was a pipe dream and I had no clear path. I knew that investing in coaching was the best thing for my career and that if I wasn’t willing to invest, I should go back to my previous job. I’m feeling much more confident now, especially when networking and making connections with others. I feel less like an impostor and more entitled to take up space and put myself out there. I’ve rented a studio, have a big release coming up on a label and began to build a community instead of feeling alone in my journey”
“I have a better vision of the future, feel more clear in what I want to do with my career, and how to incorporate the values that are important to me. I’m much more calm, organised and motivated, whereas before I was feeling stuck, anxious, overwhelmed and negative about the industry. I enjoyed the different modalities used in the coaching and I’d recommend Ariane to other musicians struggling with direction, negativity and self doubt”
“I was unsure of myself and doubted my abilities, spending most of my time watching tutorials and taking courses but not applying as often as I should. Everytime I made a new song it felt like starting from scratch. I now know I’m fully capable of creating music and teaching production, and I no longer enter a writing session seeking perfection.
I feel so much better about myself, my abilities, and how I will accomplish my goals. I feel like a completely different person! And I look forward to moving into my music career full time”
FAQs
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I work with clients worldwide who are at various stages of their careers. Whether you’re a DIY artist or have a team, this coaching program is perfect for you if you’re ready to overcome what holds you back, find direction, and uplevel your mindset and the way you show up in your music career. You’ll feel supported, encouraged and challenged, so you can be at your best and achieve your goals.
This program is a completely bespoke experience. Pls see below the kind of topics that are or aren’t a good fit for this program. You’ll also get the chance to ask me Qs during our free consultation call, and we’ll make sure that we’re the right fit before we move forward.
Topics that are a good fit for this program include:
-Clarifying your big vision for your music career and setting achievable goals
-Breaking down your goals into a practical action plan, so you create your own roadmap and know what to focus on each day
-Exploring the fears and resistance that are holding you back from finishing songs, putting yourself out there or doing anything else that you set out to do - and stepping into your confidence
-Establishing a routine for your creative practice or other aspects of your career, staying consistent, and following through
-Feeling supported as you break through your next level (playing bigger shows, collaborating with more established people in music) or to bring your next creative project into the world
-Navigating the music industry: whilst I’m not an artist manager or music marketing consultant, we can workshop things like the emails you send to people you want to work with, and I’ll share anything I might know about the industry or point you towards some resources. Mentoring topics include: how to network or pitch yourself to venues or managers, defining your artist identity, navigating relationships with music professionals…
-If you’re a music entrepreneur (you sell your services to clients in music), I can mentor you on things such as identifying your USP, creating packages for your services, finding clients, putting yourself out there, feedback on your website copy, pricing your services...
Topics that are NOT a good fit for this program include:
-Advice on music marketing or social media strategies - this is not my speciality. However we can coach around the blocks that may come up (such as the fear of judgment) so you promote yourself with confidence, or help you create an action plan so you stay consistent and accountable
-Wanting someone to give you their roadmap to success. There’s no such thing as a magic formula to make it in music. Your journey is unique and I’m here to help you figure out your right way of doing things, according to your strengths and what’s important to you
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I’m a life & career coach for musicians and I trained with the Coaches Training Institute (accredited by the International Coach Federation). My sessions include tried & tested tools and techniques from fields such as NLP, positive psychology and spirituality. I understand the ins and outs of the music industry after having worked in it for 15 years, and my experience in coaching artists specifically means you’ll speed up the process of overcoming common issues and blocks faced by creatives.
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If most of your frustrations stem from where your music career is at, and you know you need bespoke support and accountability, coaching is a great solution. This is a safe space for you to explore and self-reflect, feel challenged as well as encouraged, acknowledge your strengths and take action, so you create momentum. In this 1-1 container, we’ll work together on your unique aspirations, and everything you share with me is strictly confidential.
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Investing in yourself and your career can feel scary (i’ve been there!). It also shows you’re serious about your music career and committed to get to where you want to be - because a new level requires a new level of you. It’s ok if you struggle with self-doubts or the impostor syndrome as a musician: this is part of what I’m here to help you overcome.
When you enrol in this program, you’re investing in your own transformation and expansion, which will serve you throughout your entire career. This inner work is what will create your results, because our outer reality is always a reflection of our inner selves
Also, a payment plan is available so you’ll be able to spread the payments out
“I feel empowered and motivated to work towards my music goals, instead of doubting that my music is worth hearing. I established a regular songwriting practice and started to reach out to others for collaborations and networking. If you’re a musician and need help in seeing the larger vision and taking practical steps to make progress, I absolutely recommend coaching with Ariane”
“I feel a lot more confident in myself as a person and as an artist, and that has helped me in just about every experience I go through. My live performances improved thanks to the techniques and routine we created. I’ve collaborated with a producer and started playing shows more regularly. I can not thank you enough for your guidance and all that you’ve helped me through”
“Working with Ariane was totally worth it and it helped me identify and overcome my blocks and self-sabotage. I now feel confident and relaxed during my live performances, which is almost incredible because I’d never felt this way before and it happened after just one session”
“I found a greater sense of peace and understanding of the origins of my performance anxiety, which I took into my pre-show rituals and other areas of my life where I feel anxious. This has helped me to feel free to be myself, and focus more on being present with the music and the audience”