1:1 support with me in your backpocket, whenever you need it - to find clarity about your next steps, stay confident and consistent, and reach new heights in your music career

** 👉Join the exclusive waitlist to be the first to know when doors reopen in March 2025👈**

You'll secure priority access and get the first chance to work together, starting with a no-pressure chat to ensure this program is the right fit for you

You want to get your music career to the next level but a lack of focus or confidence is getting in your way. You want to find direction, believe in yourself, create structure, and know how to navigate the music industry - so you can finish and release music, play bigger shows, find a team, and make more income doing what you love.

Does this sound like you?

  • You don’t have clear goals for your music career or a practical plan to achieve them, which leaves you feeling stuck, anxious or overwhelmed. You’re eager to find direction and get clear on what to focus on. 

  • You may struggle with self-doubts, fear of failure, fear of rejection, or the impostor syndrome. You want to believe in yourself more, instead of comparing yourself to other artists.

  • It’s hard to stick to your own deadlines and you know that having external accountability will help you get things done instead of procrastinating or feeling distracted.

  • You’re unsure how to approach people in the music business, and exposing yourself on social media feels vulnerable. You want to put yourself out there with confidence and promote yourself in a way that’s authentic.

  • You feel alone and unsupported on your journey. You worry about burdening your friends and family, and would love someone in your corner to talk to about your music career, whenever you need it. Someone who gets it and is knowledgeable about the music industry.

  • You know that you need individualized, 1-1 support, but are not in a place to make a commitment to a longer package right now.

 
music industry career coach

My vision for you is to elevate your music career to new heights, so you can feel truly alive, free, happy and accomplished.

No more being stuck in soul-sucking jobs or feeling like you’re stagnating or wasting your life.

 

Past clients have worked with world-class producers, boosted their income, had label releases, and landed managers. All of this is possible for you, too.

Introducing Thrive Everywhere - a holistic 1:1 coaching program that fits around your schedule

Whatsapp coaching is done via asynchronous back and forth messaging (text and voice notes) and it’s absolutely transformational. Here’s what’s great about it:

  • 🎵 You receive guidance and support as you take action. If you tend to procrastinate, being accountable will help you get things done, and if any blocks come up along the way, you’ll have someone to talk things through so you can move forward. It makes a real difference knowing someone is right there with you. 

  • 🎤 It gives you time and space to reflect on the questions before you respond, which allows us to go deep into each topic. You’re also able to process what’s coming up for you out loud as it happens, so you can shift the energy and feel supported rather than anxious.

  • 🚀 Being in that 1-1 coaching container during one month helps you stay motivated, focused and creates massive momentum.

  • 🕓 This coaching is designed to work alongside other life & work activities. You have the freedom and flexibility to coach from anywhere and at any time. It’s perfect if you have a day job, irregular schedule, or upcoming tour or travel planned. You receive support as and when you need it, rather than at a fixed time, so you can work through whatever is happening for you in that moment, instead of having to wait for the next coaching call.

I love being coached in that way and I know you will too!

 
Life coach musician
 

What’s Included

  • 1:1 ongoing access to me via Whatsapp messaging (text and voice notes) during one month. You can bring up any specific topic, question* or struggle related to your music career or life. We’ll brainstorm ideas, coach around your goals and practical action steps, explore any fear or resistance that are in the way, and help you create structure and step into your confidence. You’ll feel empowered, focused and motivated so you gain momentum, achieve your music goals, and fulfill your potential. (* pls see the FAQs for details of what we can chat about)

  • Weekly Check-Ins. You’ll receive a weekly check-in form, to help you stay focused and take action. I’ll read your form, and may bring something up or share a coaching tool to support you. 

  • Personalized resources and assignments to put the coaching into practice 

Bonus

  • A Goals Tracker to plan your goals and track your progress, plus prompts to stay focused and motivated (perfect if you have ADHD)

Investment: 699€ (+VAT if applicable)

 

👉Get on the waitlist to be notified when doors re-open in March 2025👈

“My confidence has blossomed, shifting from ´people pleasing´ to ´empowered artist´. I’m moving forward with deeper trust and a true knowing that it will all work out. Having Ariane as a guide helped steer me into the right direction instead of getting caught up in self-doubt, and focus on the next steps that are meant for me. Having a sounding board & firm `no bullshit´ yet caring responses has been wildly helpful. I got multiple gig leads from events I played, booked my highest paying gig yet and organized the workflow to finish the EP with my producer”
— Lorena Leigh, Artist
“I was facing blocks in putting myself out there. Talking through blocks, getting clearer on my purpose, and getting concrete about actions, helped me get more comfortable with the idea of telling my story and make promo videos for social media”
— Greg Duffy, Artist
“I’m excited and playful in my creativity, and opened doors to a new level of freedom. I recorded covers and created a release plan, whereas before I felt I didn’t want to make new recordings. I’m more efficient with my time, practice regularly, and take part in the local community again, which I’m hopeful will help gain new followers and students. ”
— Amy Obenski, Songwriter & Musician

Check out more success stories here  

 

How This Coaching Works

Whatsapp coaching is on-and-off, asynchronous messaging rather than a continuous conversation. We’ll message sometimes back and forth, sometimes with gaps for other things going on in our day. The best thing about it is that you’ll have space in between messages to think, process and take action - which is what makes this coaching so effective. 

It can fit around your other activities or day job, so you’ll have time to work on your things (either related to what we discuss, or other things) and I’ll be running my business on my end as well. You’ll get as much out of it, if not more, than a regular coaching call.

You can message me literally whenever you want, and I’ll reply between 10-19h CET Monday to Friday (with the very occasional day off). You have me in your back pocket anytime you need it – which is key to building confidence and momentum, clarifying ideas, working through roadblocks and celebrating wins on the way to your goals.

 
“As a new label/ record shop owner, I was struggling with confidence and motivation issues. I walked away from this day with a fresh perspective on my work, including some takeaways for social media work, scheduling, and overall self-confidence without the fear of rejection. I found the experience of coaching via whatsapp very helpful as it gave me time to think about my answers and complete other tasks. It will be beneficial to anyone who wants coaching while juggling different projects”
— Bram Gonshor, Founder of Spirit of Analog
 
“I identified what makes me different as a musician and how to use this as an asset in my business. I got clear
on my next steps to find new students and realised how setting the right price point requires the right marketing message. I liked that the asynchronous coaching could fit around my piano sessions and the slots I carve out to be offline and focus on my work”
— Composer and piano teacher, London

Check out more success stories here  

HOW TO GET STARTED

Step 1: Send your application form. There won’t be any pressure to enrol, I only want to partner with the right clients.

Step 2: We’ll exchange a few Whatsapp texts & voice notes to answer your questions and make sure we’re the perfect fit before you commit.

Step 3: If we decide to work together, I’ll tell you how to get started. If we aren’t a good fit, I’m happy to share other resources to help you get what you need.

 
music industry coaching
 

FAQs

  • I work with clients worldwide who are at various stages of their careers. Whether you’re a DIY artist or have a team, this coaching program is perfect for you if you’re ready to overcome what holds you back, find direction, and uplevel your mindset and the way you show up in your music career. You’ll feel supported, encouraged as well as challenged, so you can be at your best and achieve your goals.

    This program is a completely bespoke experience. Pls see below the kind of topics that are or aren’t a good fit for this program. You’ll also get the chance to ask me Qs before you enrol and we’ll make sure that we’re the right fit before we move forward.

    Topics that are a good fit for this program include:

    -Clarifying your big vision for your music career and setting achievable goals

    -Breaking down your goals into a practical action plan, so you create your own roadmap and know what to focus on each day

    -Exploring any fears or resistance that are holding you back from finishing songs, putting yourself out there or doing anything else that you set out to do - and stepping into your confidence

    -Establishing a routine for your creative practice or other aspects of your career, staying consistent, and following through

    -Feeling encouraged and supported as as you bring a new creative project into the world

    -Navigating the music industry: whilst I’m not an artist manager or music marketing consultant, we can workshop things like the emails you send to people you want to work with, and I’ll share anything I might know about the industry or point you towards some resources. Mentoring topics include: how to network or pitch yourself to venues or managers, defining your artist identity, navigating relationships with music professionals…

    -If you’re a music entrepreneur (you sell your services to clients), I can mentor you on things such as identifying your USP, creating packages for your services, finding clients, putting yourself out there, feedback on your website copy, pricing your services...

    Topics that are NOT a good fit for this program include:

    -Advice on music marketing or social media strategies - this is not my speciality. However we can coach around the blocks that may come up around it (such as the fear of judgment) so you promote yourself with confidence, or help you create an action plan so you stay consistent

    -Wanting someone to give you their roadmap to success. There’s no such thing as a magic formula to make it in music. Your journey is unique and I’m here to help you figure out your right way of doing things, according to your strengths and what’s important to you

  • Honestly, I wasn’t sure that being coached in that way would work for me either as a client, but being able to get the support of my coach in the moment, as I took action, instead of having to wait for a specific coaching day, was a complete game-changer. I know firsthand how transformational this way of coaching is and the momentum it builds, which is why I created this offer.

    We’ll message each other with a clear intention and focus, and you’ll have 1-1 time with me during one month when you most need it, rather than just 2h/month if we had calls. Not being on Zoom has advantages, especially if you’re an introvert, and not having a conversation in real time means there’s a lot more space to really think about the questions before responding, so we can go deeper. Past clients said they loved being able to reflect and journal on the Qs, listen to the messages again and share voice notes with stream-of-consciousness ideas.

    More things clients have said about coaching via Whatsapp:

    ¨A massive help was being able to message Ariane when I was very anxious before a gig. Her feedback helped me reflect on that process in real time and nip it in the bud once and for all¨_ Lorena, musician and performer

    ¨It’s super flexible, and being able to reference back to the coaching conversation is amazing! My favourite part was not having to block out parts of my day¨ _ Hattie, producer & artist

    ¨ I’m wary of digital communication and was hesitant to coach via messaging, however the experience was designed really well and I realized how powerful it can be. Ariane’s points were always precise and effective¨ _ Musician, UK

    ¨I found the experience of coaching via whatsapp very helpful as it gave me time to think about my answers and complete other tasks. It will be beneficial to anyone who wants coaching while juggling different projects ❞ _Bram, label owner

    ¨It was great to have the ability to message in real time and unravel something I was struggling with, as it was happening¨ _ Amy, Musician

  • I’m a life & career coach for musicians and I trained with the Coaches Training Institute (accredited by the International Coach Federation). My sessions include tried & tested tools and techniques from fields such as NLP, positive psychology and spirituality. I understand the ins and outs of the music industry after having worked in it for 15 years, and my experience in coaching artists specifically means you’ll speed up the process of overcoming common issues and blocks faced by creatives

  • You have ongoing access to me and you’re free to contact me at any time. I check in at least twice a day (usually more) between 10-19h CET on weekdays. Even if I don’t reply instantly, “talking to me” in the moment is very useful for processing, and knowing that you have me alongside you every step of the way helps you move forward. You get to chat to me every day if you need to so you feel supported with whatever may be happening as you work towards your goals.