Turn your crossroads into a comeback and create the most vibrant chapter of your life (yet)


Midlife doesn’t have to be the cliché crisis.

It can be the portal to your rebirth.

Because what you want isn’t random — it’s your soul calling you forward.

Sounds familiar? 

  • You feel stuck in a rut, going through the motions on autopilot.

  • Maybe you’ve ticked some of the “boxes” society said you should… maybe you haven’t. Either way, it still feels off.

  • You’re in the middle of an identity crisis — unsure of who you are now, or who you want to become.

  • You’re navigating a major transition: between chapters, re-evaluating everything, feeling uncertain about what’s next, and finding the unknown a little scary.

  • Deep down, you want to feel alive again: lit up by your days, clear about what really matters, and brave enough to finally go for the dreams you’ve been putting off.

Something new is rising — and I’m calling it Phoenix.

It’s being designed for people who are navigating midlife transitions (career or relationship shifts, endings, or just that restless something’s missing feeling).

The intention: to help you rise from the ashes of the old, reconnect with yourself, and create a life that feels purposeful and vibrant.

Here’s the heart of it:

✨ Rediscover who you are (beyond roles + expectations)

✨ Clarify what you truly want next so you can find direction

✨ Step forward with courage, alignment, and purpose

This isn’t about “starting over.” It’s about building on everything you’ve lived so far — and using it as fuel to create your boldest chapter yet.

Hey! I’m Ariane, a life & career coach

I know what it’s like to wonder if the best years are behind you. I’ve reinvented myself multiple times — from career shifts to relocating across the world. At 40, I launched my life coaching business. At 48, I’m still backpacking solo (and yes, still a proud crazy cat lady 🐾).

I believe reinvention is never too late — and this next chapter can be your most meaningful one yet.